ILUKA unleashes ‘the wild, the innocent & the raging’ on vinyl LP
Today, Australian singer-songwriter ILUKA unleashes her new full-length album, the wild, the innocent, & the raging via Nettwerk. A fierce celebration of individuality, womanhood, and defiance, the album embraces ILUKA’s unapologetic honesty — a quality that has defined her as one of alt-pop’s most vital disruptors. ILUKA isn’t afraid to be outspoken, share her feelings, let out a little rage, or get weird. This unabashed honesty underscores her artistry as she stretches the boundaries of pop with blunt lyrics sweetened by disarmingly catchy songcraft and a bewitching aesthetic.
“I’m open about feeling like an outsider,” she shares. “I never felt like I fully fit into one thing. Much of the music celebrates being a weirdo rather than always fighting it. There are elements of love, heartbreak, and throwing yourself into experiences. It’s personal and political. For as much as it reflects on the dire state of our planet, it also celebrates being alive, finding your weirdo friends, and living a beautiful life.”
– ILUKA –
For ILUKA music is about independence. Think Massive built the Shopify presale end to end, product pages, tax and shipping, packaging design, and a three-part Klaviyo email and SMS sequence timed to launch day. All 300 copies sold.